Manchester United pip European giants to reclaim spot as world’s most valuable football brand

Louis van Gaal’s side will profit from the Premier League’s new broadcasting deal

Manchester United have toppled Bayern Munich and Real Madrid to become the most valuable football brand in the world, according to a report from Brand Finance.

The English giants lost out on European football for the first time in 24 years during David Moyes’ ill-fated ten months at Old Trafford but they have reclaimed their crown from Bayern Munich after securing lucrative contracts with the likes of Chevrolet and Adidas.
The report suggests Manchester United’s brand is now worth a whopping $1.2bn (£789m), meaning the club’s value has increased an astonishing 63% on their 2014 figure.

Louis van Gaal’s side top the list having been third last year (Picture: Brand Finance)

As well as signing long-term sponsorship deals, Brand Finance say the major contributor to United’s rise has been the Premier League’s new television deal.
‘The most critical success factor in the Manchester United brand’s renewed financial potency has been this year’s record-breaking £51.bn deal for the UK broadcast right of the Premier League.’